Why Small Business Owners are Launching Mobile Apps

A growing number of small businesses are interested in integrating mobile apps for their customers.  Mobile technology grows and evolves daily, which creates immense opportunities for small and medium-size businesses.  In fact, having a mobile app is becoming a common component of the mobile marketing strategy behind many smart business owners.

If you’re wondering why your small business would want to launch an app, the business pros at Global Resources have information for you:

1. Engage with your customers. Mobile apps give small and medium-size businesses the opportunity to interact with customers in real time with valuable information on location and other demographics through user profiles. Effective apps produce an engaged customer, which often turns into a paying customer.
2. Promote your products and services. Marketing research has shown that customers perceive companies that offer mobile apps more positively than those that don't. In addition to promoting your brand, an app can also help showcase products and services that drive sales. 
3. Market your business in multiple ways. Apps can help you bring together multiple marketing tactics and make them all work more effectively in your favor, including recognizing and rewarding customers. You can also use your app to communicate with customers at any time, no matter where they are. 
4. Expand your customer base. You may already have a traditional site but trends are increasingly moving toward mobile search and browsing.  Companies that don't offer mobile apps and responsive design sites appealing to the mobile medium could quickly become obsolete in our mobile savvy market. Mobile apps, especially those integrated with social media, can also reach a younger demographic that might otherwise never encounter your business.
5. Boost revenue. Building purchasing capabilities into your mobile app ensures customers can buy what they need from you at any time. Your app can include a product catalog, ordering and reservation capabilities — so if customers are away from their PC, they can order what they need and pay for it from their mobile devices.

To learn more and / or to schedule your complimentary appointment with the business experts at Global Resources LLC, call us at 855-338-0266.