At Global Resources, we are helping business owners take control of how the online world views their business, which ultimately protects your growth.
Consumers turn to the Web to research practically everything before they buy, and one blistering review on Yelp can go viral and undo everything you’ve worked to achieve. Worse, its effects can haunt your bottom line for years. Managing your reputation is something you can’t afford to ignore.
Blogs, forums and anonymous review sites can give consumers a strong voice, which can be helpful to your business. However, they can also attract commenters and reviewers who may be acting at the behest of your competitors. Unless you actively monitor and manage your business reputation, you clear the way for other people to step in and control your story.
Here are some expert tips for business owners to protect their online reputation:
- Prioritize the internet - Your business may not rely on the Internet, but your customers—and your competitors—go online. As a business owner, you must know what is being said about your brand. The first step is to do a bit of online research yourself. Google both your name and your company’s name to see what comes up.
- Understand what is in your control - You can’t control what people say about you on third-party review sites. Instead, focus on improving your ranking in Google search results. Post useful articles and helpful content on your website, blog and/or social media pages. Share your expertise and make yourself a trusted resource for your customers. It may take some time, but the results will be worth your effort.
- Safeguard your reputation - You could pay a reputation management company, or you can utilize free tools and services to help you track your company’s reputation. Google Alerts, TweetBeep, Naymz, Social Mention, and MonitorThis are but a few examples.
To learn more and / or to schedule your complimentary appointment with the business experts at Global Resources LLC, call us at 855-338-0266.
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