Tips to Increase Business During the Slow Season

Global Resources is a full-service business development group and general management consulting firm focused on small and medium-size privately-held companies in North America. We help business owners access the information that is often necessary for growth.

Many small businesses experience a slow season from November through January.  For those trying to increase sales through the holidays, we have suggestions that may help:

1. Revisit old leads- If you are organized with your sales leads, you probably have a list of old leads to market to. Start contacting these old leads to see if they still have a need for any work. You would be surprised what one follow up call or email can do even for leads that are a few months old. 

2. Create a seasonal promotion - During the holiday season people are looking for a deal. Create a special holiday discount that is only valid through your slow season!

3. Make the most of the leads coming in - Unlike the busy season when you may be booked for months and can be more selective about the jobs you take, in the slow season you need to try and book every job you can. That means changing your sales and follow-up style to be more aggressive. Every job won really counts in the winter when you are struggling for work. That means you should call every lead faster and follow up more times.

4. Launch a referral program - Create an incentive for customers to recommend you to friends and neighbors. Post the promotion on your website, send an email to your contact list and call loyal customers to tell them about the new promotion.

5. Diversify your services- Many small businesses add extra services during the holiday season. For example, many contractors will start a Christmas light hanging business a month before and after Christmas. Think outside the box and use tips 1-5 to alert your past customers about your new offerings.

To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.