Global Resources is a full-service business development group and general management consulting firm focused on small and medium-size privately-held companies in North America. We help business owners access the information that is often critical for growth.
Social media is a tremendous outlet for business owners today. With the approaching New Year, it’s important to consider factors in social media:
- Maintain a Consistent Brand Message – Review your brand mission and vision. Online customers are becoming more discerning when it comes to messaging, so you must ensure that your entire team is aligned when it comes to the company mission. Once this is settled, solidify your company voice since it is the focal point of your social media and customer engagement strategy.
- Track Your Online Visits and Sales- If your audience is growing, so are your segments and this will affect how you approach your social media strategy. User personas will change. How people interact with your brand may have changed. All of this is pure speculation though if you are not tracking your traffic and conversion with analytics tools such as Google Analytics, Facebook Insights, Hootsuite, etc. It’s not good enough to see growth. You need to know why and how your business has grown to make a robust roadmap for 2017.
- Budget for More Resources- If you want to keep your marketing budget realistic, you’ll need to research where online trends are heading. Social media has become a cost-effective channel which deserves a team of its own. How do you approach this in your forecast? Make sure you allot enough resources to focus on upcoming trends which will take a bit more time than you may expect. Real-time engagement is becoming a norm on social media now, so a dedicated resource is vital to making this work for your small business.
To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.
No comments:
Post a Comment